Yep. Apparently it's what's hot. I think the concept is cool (although I'll say it right now, I do not, in any way, support fur). Gerard Darel's new puffer coat-in-a-bag is kindda cool. If you need to pack light, especially this Winter season, or know you'll be traveling where the temps fluxuate, being able to pack a down coat into a sac the size of a make-up bag is genius.
I have fallen victim to the extra airline fees for heavy luggage, so I think this idea is practical and, well, I'll say it again, kindda cool (sans the fur). If you're like me and won't buy a fur jacket, check out the DKNY at Bloomingdales.
I know this isn't a local Madison thing, but it could be.

http://www.gerarddarel.com/en/product/L0597-L305-0073/Down-jacket-with-detachable-raccoon-trim
http://www1.bloomingdales.com/catalog/product/index.ognc?ID=484715&CategoryID=
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